Fax Marketing Tips

7 Valuable Tips for Choosing Advertising Media

Posted by admin on May 13, 2011   |   No Comments

7 Valuable Tips for Choosing Advertising Media

Your advertising media are the communication vehicles you use to convey your marketing messages. That’s why, in addition to selecting ones that reach your targeted audience, you’ll want to make sure they provide you with the best possible results for the least amount of time and money.

In this article, I’ll go over the most commonly used direct response advertising vehicles/types for small to medium-sized businesses, such as:

• Newspaper

• Direct Mail

• Magazine and Classified Ads

• TV and Radio

• Internet Ads

• Outdoor Media – Billboards, Transit Signs

• Press Releases and PR

• Yellow Pages

and more…

Obviously, the trick is to match your message to your market using a suitable vehicle. For instance, it makes no sense to advertise your retirement community using a fast-paced, loud, radio spot on a hip-hop station… no matter what the salesperson says! So before you buy, make sure you’ve correctly identified your target prospects; created messages that motivate them and selected the appropriate advertising.

Here are some general tips for choosing your advertising medium.

1. Unless your target audience is broad, it’s best to choose 2-3 primary advertising vehicles… ones that you can afford to dominate. Never, ever rely solely on one form of communicating with the public – this is simply too risky. Rather, choose media that complement each other and ensure that your prospects hear about you in multiple forms.

2. Choose methods according to cost, targeting and response… Any campaign can be broken down into costs per thousand, and if you’re using direct response advertising (which you should) benchmark your success using costs per sale. Your expenses include cost of design (also known as creative), production (producing or printing your ad), and placement (radio, advertisement, list purchase and postage).

As a general rule, the more targeted the medium, the higher the cost. In return, however, you should expect a higher response rate, so the cost per response can be lower than cheaper methods.

Choose advertising and publicity methods that are suitable for your target audience. Companies that sell advertising can provide you with a lot of helpful information about their audience. Also, it’s a good idea to look at other types of businesses that continually use various media. Then make sure they’re targeting the same audience as you. Bottom line: avoid guesswork, by testing before committing to major purchases.

3. Make sure you know your total marketing budget less what’s already spent or “promised”. This assumes that you’ve already developed this and that it’s based on:

• Industry norms

• Needed profit margins

• Available cash

• Opportunity costs

• Company’s risk tolerance

• Average Customer Lifetime Value (CLV) – the value of a customer over their time with business with a company. Simply put:

CLV = Revenues Received – Cost to Get and Keep

4. Find out what your competitors are spending on media in the same markets. For example, if you decide to run a radio ad in the Chicago market twice a day, on two stations for two weeks and a competitor is running a similar ad in the same market but running it 15 times a day, on 15 stations for 15 weeks you’d be foolish to waste your money by trying to compete… no one is going to notice your spot. This is another reason it’s so important to use reputable advertising agency to buy this type of advertising (goes for TV as well).

5. Even though your budget will significantly dictate your medium selection, you must also be aware and sensitive to your own sales cycles. For instance, if you’re the owner of an air-conditioning equipment company you understand that consumers don’t purchase a unit every year. Therefore, your communication has to be consistent and ongoing so you’re “top of mind” when they’re ready to buy. Also, you should develop another communication, particularly in the heat of summer, for folks who have a “burning” (no pun intended) desire to buy now.

Moreover, if you’re a jeweler you may want to beef up on your advertising right before Mother’s Day, Christmas and Valentine’s Day and do little, or nothing, in August.

6. Track and measure your results… Advertising is an intricate science. Therefore, the best way to be sure that something is, or is not, working is to measure it using predetermined indicators. Gauge the effectiveness of your advertising from the beginning by keeping detailed records on what you did; when; to whom; for how much; and what happened.

Admittedly, the results of certain advertising are difficult to gauge. However, if you don’t measure and record your results you may be wasting money and missing the opportunity to make your decisions much easier the next time around. Key indicators to be assessed are cost per thousand, cost per response and percentage response.

Remember also that advertising forms a part of your business plan which is aimed at being profitable. If your advertising does not produce an incremental gross profit (more than costs directly associated with the medium) you need to know why.

7. Understand and adhere to laws… Before choosing your advertising methods, make sure that you are aware of all local, county, state, and federal laws about data protection, consumer rights, customer privacy and opt-out regulations. This is especially important if you are involved in maintaining and using mailing lists (e-mail and otherwise), personal customer data, telemarketing, direct mail, fax-marketing and e-mailing.

Hope these tips will serve you well. Happy Marketing!

Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to credit card, do please browse for more information at our websites.
http://www.adsence-dollar-factory.com
http://www.100earningtips.com


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Seven Valuable Tips for Choosing Advertising Media

Posted by admin on May 9, 2011   |   No Comments

Seven Valuable Tips for Choosing Advertising Media

Obviously, the trick is to match your message to your market using a suitable vehicle. For instance, it makes no sense to advertise your retirement community using a fast-paced, loud, radio spot on a hip-hop station… no matter what the salesperson says! So before you buy, make sure you’ve correctly identified your target prospects; created messages that motivate them and selected the appropriate advertising.
Here are some general tips for choosing your advertising medium.
1. Unless your target audience is broad, it’s best to choose 2-3 primary advertising vehicles… ones that you can afford to dominate. Never, ever rely solely on one form of communicating with the public – this is simply too risky. Rather, choose media that complement each other and ensure that your prospects hear about you in multiple forms.
2. Choose methods according to cost, targeting and response… Any campaign can be broken down into costs per thousand, and if you’re using direct response advertising (which you should) benchmark your success using costs per sale. Your expenses include cost of design (also known as creative), production (producing or printing your ad), and placement (radio, advertisement, list purchase and postage).
As a general rule, the more targeted the medium, the higher the cost. In return, however, you should expect a higher response rate, so the cost per response can be lower than cheaper methods.
Choose advertising and publicity methods that are suitable for your target audience. Companies that sell advertising can provide you with a lot of helpful information about their audience. Also, it’s a good idea to look at other types of businesses that continually use various media. Then make sure they’re targeting the same audience as you. Bottom line: avoid guesswork, by testing before committing to major purchases.

3. Make sure you know your total marketing budget less what’s already spent or “promised”. This assumes that you’ve already developed this and that it’s based on:
• Industry norms
• Needed profit margins
• Available cash
• Opportunity costs
• Company’s risk tolerance
• Average Customer Lifetime Value (CLV) – the value of a customer over their time with business with a company. Simply put:
CLV = Revenues Received – Cost to Get and Keep
4. Find out what your competitors are spending on media in the same markets. For example, if you decide to run a radio ad in the Chicago market twice a day, on two stations for two weeks and a competitor is running a similar ad in the same market but running it 15 times a day, on 15 stations for 15 weeks you’d be foolish to waste your money by trying to compete… no one is going to notice your spot. This is another reason it’s so important to use reputable advertising agency to buy this type of advertising (goes for TV as well).
5. Even though your budget will significantly dictate your medium selection, you must also be aware and sensitive to your own sales cycles. For instance, if you’re the owner of an air-conditioning equipment company you understand that consumers don’t purchase a unit every year. Therefore, your communication has to be consistent and ongoing so you’re “top of mind” when they’re ready to buy. Also, you should develop another communication, particularly in the heat of summer, for folks who have a “burning” (no pun intended) desire to buy now.
Moreover, if you’re a jeweler you may want to beef up on your advertising right before Mother’s Day, Christmas and Valentine’s Day and do little, or nothing, in August.
6. Track and measure your results… Advertising is an intricate science. Therefore, the best way to be sure that something is, or is not, working is to measure it using predetermined indicators. Gauge the effectiveness of your advertising from the beginning by keeping detailed records on what you did; when; to whom; for how much; and what happened.
Admittedly, the results of certain advertising are difficult to gauge. However, if you don’t measure and record your results you may be wasting money and missing the opportunity to make your decisions much easier the next time around. Key indicators to be assessed are cost per thousand, cost per response and percentage response.
Remember also that advertising forms a part of your business plan which is aimed at being profitable. If your advertising does not produce an incremental gross profit (more than costs directly associated with the medium) you need to know why.
7. Understand and adhere to laws… Before choosing your advertising methods, make sure that you are aware of all local, county, state, and federal laws about data protection, consumer rights, customer privacy and opt-out regulations. This is especially important if you are involved in maintaining and using mailing lists (e-mail and otherwise), personal customer data, telemarketing, direct mail, fax-marketing and e-mailing.
Hope these tips will serve you well. Happy Marketing!

Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to credit card, do please browse for more information at our websites.

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Can Automated Call and Fax Broadcasting Software Bring Down Your Operational Costs?

Posted by admin on May 3, 2011   |   No Comments

Can Automated Call and Fax Broadcasting Software Bring Down Your Operational Costs?

Customer Call Centers, Yellow Page Directory owners and Marketing Service Providers are facing stiff competition since the last few years. Profit margins have really slimmed down and the severe market condition has added to their problems. Amongst this entire struggle to sustain their businesses, the situation has compelled them to check for Automated Marketing Solutions that can bring down their costs as well as improve productivity.

Advanced marketing solutions for Voice and Fax Broadcasting are best suited for even small to mid-sized businesses who deal with customers on front end. Bogged down due to burgeoning operational costs and labor turnover, this kind of businesses are forced to roll over their eyes for smarter and cost-effective alternatives.

Call and Fax broadcasting is basically a telecommunication application that covers Voice Message Broadcasting (VMB) for Telephone answering services and Fax Broadcasting. It’s even commonly referred as automated Voice Messaging or automatic Call Attendant too. Such a product can transmit thousands of concurrent Calls or Fax at tips of finger. The GUI is also simple and user friendly. One of the additional advantages is that you do not need to hire huge staff of live call-agents that actually saves your leasing costs.

The IVR menu tree of such products can be customized to plug in your questions and route as per customer’s responses. One can also create standardized outbound Voice Messages (recorded voice file or uploaded document) and send it to thousands of customers concurrently with a defined time frame for call broadcast. This means if you want your message to be broadcasted only on weekends, you simply need to assign the instructions.

As per Ruchir Brahmabhatt, spokesperson for CosmoBS a newly launched automated Call and Fax Broadcasting solution, “There’s huge demand for automated marketing solutions that can run customized yet cost-effective Voice and Fax campaigns. It’s also interesting to see that this product is for everyone who deals with the customers on front-end.”

Automatic Call and Fax Broadcasting solutions are largely used for commercial and community purposes that deal with Promotions, Productivity or Profitability. The product is commonly preferred for Payment Reminder Services, Appointment Reminder Services, Credit Card Activation, Virtual Assistant Desks, Third Party Telephonic Verification, Customer Surveys and Polls, Product Promotional Campaigns, Weather Warnings, Fund Raising Projects or Political Advertising too.

They are highly in demand for the following industry verticals:
• Automotive Companies
• Banks
• Call Centers
• Customer Support Agencies
• Consumer Product Vendors
• City / State Governments
• Education Institutes
• Entertainment Companies
• Health Care/Medical Practitioners
• Marketing Companies
• Retail Stores
• Political Campaigners
• Security & Emergency Service Providers
• Telephone Companies
• Travel & Lodging Companies
• Transportation Services

Mark S. has several years of experience in writing media articles. He believes that Voice Broadcasting Solutions would open up a new dimension for on Automated Marketing Solutions. Mark is an MBA by qualification.


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Tips For Running An Effective Email Marketing Campaign

Posted by admin on May 1, 2011   |   No Comments

Tips For Running An Effective Email Marketing Campaign

It seems that what emerged as sound email principles and etiquette apply just as well to email marketing. But its not just email marketing… it’s effective email marketing.

Where previously formal letters and faxes used to be the way to communicate with clients and potential customers, the shift to the ‘softcopy’ world of the Web has meant that this same type of communication would have to happen in a format pertinent to this new venue. Email and email marketing asserted itself as the prime method of contact then. From brochures to customer support, everything can now take place through a few types on the keyboard and few clicks of the mouse.

However, there still is a protocol and a proper manner for effective email marketing:

- Be clear

Email is a shortened form of communication. There is no space for flowery and overtly ego-soothing language. Basic courtesy applies, like proper greetings and such, but on the whole, emails should be short and clear. Get to the point as soon as possible. Let your recipient know what is expected of him, what he stands to gain through this communication, and how he can gain it (for example, what he has to do, such as be within the first hundred to visit a site and thus earn a discount)

- Offer value, not information

Provide incentive for the email reader to read and click through. Add value to your communication. Attract and seduce. Don’t be surprised a boring, hum-drum email is deleted as soon as the recipient reads the first few lines. Entice, and do not provide too much information in the content. The website is there for this purpose. The email is for communication.

- Prefer text

Graphics take long to load and often emails with graphics and attachments are deleted immediately or go to a junk mail folder.

- Label your images if you use them.

Some people get only the text in an email in their browser. If you include graphics but fail to label them, the whole message may not make sense or the reader may not be enticed. Providing labels lets him know what stands at such a place in the message.

- Use a hook

You should aim to catch the attention of your reader from the first line itself. A good hook works then. Its message should be relevant and clear so that the customer can then immediately decide to read on or not. Remember that a reader is won through the first few lines itself.

- Support the hook

In the body of your email, use relevant information to support your hook and its message. However, be concise, as this isn’t an opportunity for an info dump. Your information should simply reinforce your hook.

- Be short and concise

Readers won’t read every word that is down in an email. They usually scan the thing in whole. Use the space you have succinctly to maximize the opportunity to grasp the reader.

- Provide the most important information first

Make efficient use of the top space of your email. Many readers read email through a preview pane. The top third of your email will be displayed in this pane, and based on this information, a reader may decide to read the full or delete the message already.

- Use a legible and easy to grasp format
- Arrange your text in a manner that is pleasant to the eye.
- Delineate text and paragraphs using hyphens or lines.
- Use legible font such as Georgia and Verdana in a readable size.
- Use bullets and lists to more clearly define your message so it can be grasped at first glance.

- Use the active voice

The active voice ‘involves’ the reader in the message and pushes him to react.

- Know your audience

And write accordingly with appropriate wording and information.

- Avoid URLs that are too long

Such addresses in emails can be difficult to click as they lose their link when they are ‘broken’ onto 2 or more lines.
Aim to have a URL on its own line. If needed, shrink the text for the link. Or you can offer the address without a hyperlink but as a ‘copy and paste’ option.

- Avoid caps and excessive use of punctuation marks

That’s basic email etiquette, which carries forward into your business communication.

- Offer an option to unsubscribe

Always offer a ‘way out’ for your recipients. An unsubscribe link is expected to be seen at the bottom of the email.
Providing your recipient with the option to continue receiving emails or to terminate the reception shows caring and courtesy to the reader.

Also ensure that an unsubscription is effective immediately.

- Easy to subscribe as well

Make it easy to subscribe as well. Provide links and offer a way to your guest book or how to provide comments and feedback. This shows consideration on your behalf.
It is also a good idea to let your readers know that they are free to forward the email as well.

- Make it easy to change subscription address

This way, if a client or recipient changes his address, he can make sure the email follows as well.

- Make good use of your subject line

The headline of your message should go in the subject box, as this is the first glimpse recipients will have to your email. Use it judiciously to convey information.

- Address your recipients by their name

This shows consideration and a personal touch. You definitely win over more people through a personalized message than through an impersonal mass bundling.

- Avoid in holiday periods

This time is often holiday from emails too, so keep email marketing communications to the minimum too.
You could however send out a message with the holiday’s greetings and best wishes.

- Consistency with corporate design

Having the same kind of layout and formatting as your website and other business communication supports ensures that someone recognizes your email at first glance too.

Once you have found the right template/format, use it every time.

- An email address that says who you are

People are more apt to trust a message with a From line containing information about who you are and where you’re from. This will also prevent your email from being listed as spam and from ending in the junk email folder.

- The landing page should fit the email and the offer

Make sure you are leading your reader to the right destination through the links provided in the message.

People hate wasting their time, and if this happens even once, you stand the risk of losing credibility.

By tailoring your landing page for links, you also make better use of your website to further engage the customer’s interest.

- Motivate newsletter sign up with a freebie or bonus
Offer something in return as an incentive. This could win you a lot of new subscriptions.

- Have good multimedia if you are using it

If you are using audio or video, make sure they are of good quality and can be accessed easily.

- Reply to requests within 24 hours

This is basically common courtesy but it pays to be recalled. Ensuring prompt replies show you care and value your customers.

- Email should be service oriented, not marketing oriented as with paper

Your aim through email marketing is to inform and provide an ‘easy’ access to your company.

- Customize so it doesn’t look like spam

Make sure your message is unique in its content and format so it isn’t brushed off as spam.

- Offer user control if possible

Wherever possible, give your reader the opportunity to tailor your communications to him. People are most apt to listen to the information they have asked for.

- Provide contact information for you

Always provide a way of contacting you. The signature in emails is one of your greatest effective email marketing assets.

By making use of these email marketing tips, you should be able to create a successful and effective email marketing campaign.

Matt Henderson, owner of MyOnlineSuccess.com, is an affiliate marketing guide and coach for beginners. To learn how you can start your own online business visit http://www.myonlinesuccess.com


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Tel-domains are an important part of every company’s strategy for the following reasons: 1 – tel-domains playa fundamentally different role than a traditional .com,.net,….Tel-Domains have a very specific and unique content, and are published in a different format and medium (DNS instead of Web). Therefore, Google and other search engines will want to index .tel-domains content in addition to .com content, and will not penalize a company for having both com-domains and tel-domains, as opposed to those that multiply websites under .com, .biz, .co.uk, etc.. This will give companies double presence, with both a .com- and a .tel-domain. 2 – The tel-domains data are fully structured, and therefore very easily readable and understandable by search engine crawlers, as opposed to standard web page content that needs advanced parsing algorithms that often misunderstand the content (reading a fax number as a main number, for example). 3 – Communications content of tel-domains are very easy to maintain, and can be updated at significantly shorter intervals than .com informational content. This gives search engines more incentive to re-index tel-domains content at shorter intervals as well. 4 – Local search engines will index by preference tel-domains data thanks to focus of tel-domains on communications and location information. Hans-Pete Oswald www.domainregistry.de
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Seven Practical Start-Up Tips For Potential Dayspa Owners

Posted by admin on April 28, 2011   |   No Comments

Seven Practical Start-Up Tips For Potential Dayspa Owners

The Spa business is tough. It’s competitive. It’s expensive to start up and it can be difficult to make a sizable profit from your Spa business once you’ve opened doors. Here are seven practical tips to help you get ahead in the Spa industry before you’ve even opened doors!

1.Figure out a Business Plan before you purchase your Spa.

If you have never owned a business before, make sure you have a sound Business Plan before going ahead. Business Plans can be easily downloaded from the internet for free so Google “Business Plans” and choose one that best speaks to your needs and assists you in seeing the bigger picture.

For example…

-Research your Target Market and get an understanding of your potential client’s needs and desires when visiting a Dayspa.

-Decide if you’re going to specialise and understand the advantages and disadvantages of specialising. For example, perhaps you would like to open up a male only Spa or a womens only Spa.

-Understand the Competition. Who they, where they are situated and what they are offering. Sign up to their monthly newsletters to see what specials they are running and have treatments at their establishments. You never know, it could give you a few ideas on how to make your spa unique.

-Research how the Spa market is doing in the current economic climate and which geographic area is most likely to bring you the most traffic to your business.  If possible, have meetings with a few existing Spa owners to understand expenditure (start-up and monthly overheads) vs. potential revenue as well as any other potential hidden costs you may not be aware of.

2. Figure out a Marketing Plan before you purchase your Spa.

Once you have your Business Plan in hand and decide to go ahead, make sure that you have a Marketing Plan. I’ve seen so many businesses who are owned or managed by people who still work via fax! It is unacceptable in today’s world to work in the dark ages, so get yourself a computer and get informed. If you don’t have a marketing background, employ a part-time or full time marketing manager or consultant to assist you.

You should decide on a start-up and a monthly marketing budget and this person -or yourself – should work within this allocated budget. You can waste a lot of money on the wrong marketing tools, so be sure to do it right. If you would like a few marketing tips, please do a search in this ezine directory for another of my articles titled “Inexpensive Marketing Tips for Dayspa Owners”.

3. Find the right Location

After you have done the above the next step is finding the right location for your business. This is crucial. I have visited many Spas over the years, some in great locations and some in terrible locations and it really does make a huge difference as to whether your Spa business will fail outright, just tick over or make a huge profit. If people feel unsafe they are never going to come back!  And no, you don’t have to be situated in the best hotel in town to get business, but a location that has a high traffic volume in a nice, safe, beautiful area definitely helps.

For example, an ideal location would be on a main road where signage can be visible from the road, or in an established hotel, resort or housing estate.

Alternatively you could choose a Wellness Centre or shopping centre where regular customers already frequent. Rental can be high in shopping centres, however,  so another option would be to purchase a house with business rights in a central location or on a main road and in this way you would be investing in property as well as building a business, both of which could be sold at a profit over time.

4. Ambience – get some!

Once you have your ideal location, invest in atmosphere! Decor is important and will make a lasting impression on your clients, most of who will return if they feel comfortable and impressed with your venue. Don’t make decor the key focus of your business but definitely include the following:-

- Soft Lighting. Soft lighting is important as are candles and sound and scent.

- Music. Play relaxing music in the treatment rooms and through out the Spa. I once had a massage in a room where there was no music and the clock was ticking very loudly. Needless to say I couldn’t wait to get out of there and definitely didn’t find the experience relaxing!

- Smell. Make sure your Spa smells nice… smelly towels are definitely a no-no so be sure to wash your towels after every treatment and take care of general cleanliness. A nice smelling candle or incense or spray in the foyer and rooms also goes a long way to enticing your customers to re-visit your Dayspa.

5. Employ expert Therapists

Even more important than good decor is good staff. Do not skimp on finding the best therapists. People will not return to your Spa if they have not had a good treatment believe me. And they more than likely won’t complain to you, but they’ll tell all their friends about the awful experience they had.  

Pay your staff well, incentivise them on sales of beauty products and send them on training courses to keep them skilled and motivated. Also check up on them regularly to see that their quality is not slipping.

Encourage your clients to fill out performance sheets after their treatments and act on any negative feedback. I know of a Spa who only hires therapists who have been therapists for more than five years and they really do offer amazing treatments and as a result, I’m a regular customer.

6. Sell Product

Selling beauty products such as a Facial range or a Cosmetic range will yield good revenue from commission. Do the research (from your potential clients as to what they want to use on their faces and bodies, as well as product houses for prices, distribution etc) and invest in good quality products that your clients can purchase from your Spa.

Incentivise your staff to sell products by offering them commission on sales and see the products fly out the door.

7. Do something different – there are hundreds of Spas out there!

Have something in your Dayspa that people talk about. Either offer a unique therapy that no-one else has heard of, or have some kind of structural “WOW” that people talk about.

For example, I once saw a Spa with a relaxation area that was dimly lit with what seemed like millions of “stars” on the roof. The relaxation area had wonderful reclining chairs with blankets you could wrap yourself in under the stars. It was simply stunning and certainly something I told all my friends about.

I hope you have found these tips useful. It takes courage to open your own business so take heed of the above tips and then go for it!

Written by Tricia Cook, Founder and Director of www.wellnessfinds.co.za, South Africa’s premier online directory, online shopping mall and booking service for the Spa and Wellness Industry. For similar articles, please send a mail to trish.cook@wellnessfinds.co.z and I will mail you with other entrepreneurial and related information.


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10 Free, Creative, Low-cost Marketing Tips

Posted by admin on April 26, 2011   |   No Comments

10 Free, Creative, Low-cost Marketing Tips

Here are the Top 10 Tips I give small business owners and entrepreneurs on a daily basis when I see them out at networking functions. These 10 things will be the least expensive and probably the most effective forms of marketing that you could do to promote your small business.

1. Display your cards or brochures at coffee shops, book stores, businesses of people you know, membership stores like Costco and Sam’s Club, anywhere that will allow it; all of these are free. Seek out ones locally that will allow you to do this and replenish them frequently. You can also approach other business professionals that compliment what you do and have a similar target market as you to swap marketing materials, meaning you display or carry theirs and they yours.

2. Hold an Open House, Ribbon Cutting or some kind of an event to attract the public or your specific target market to your business. You can partner with another business to split the cost, you can bring in a charity to raise money for or have a client appreciation night of some sort. Whatever you do, make sure you plan it well in advance and publicize the event to the media and your database. I can help you plan and promote your events in the media and to your database!

3. Networking is the cheapest form of advertising you can do ‘ find organizations, associations, chambers, groups and monthly meetings that have attendees and members that fit your unique target market client or referral source and visit them first, then join if you see the value. The key to networking is frequency. You need to go to the organization’s events that you join each month for greater visibility, to be recognized and ultimately to be the go-to person for your particular industry. Visit www.ksawamarketing.com each month for a FREE monthly Networking Calendar and numerous organization links!

4. Put your sales message and/or logo on everything, your car, shirts, nametag, building, invoices, envelopes, sales flyers, receipts, tags, etc. Simple name/logo branding can be a huge asset for a small business (everyone will say “I’ve seen your stuff somewhere”). Ask me for a referral for companies who do these things!

5. Invite trade for services for things you may need (bookkeeping help, CPA, financial or attorney advice, marketing, advertising, promotions, signs, promo items, printing, products, services, etc.). This will save you money and give you other avenues to pursue for referrals as well.

6. Go in with other small businesses that compliment your business on advertising opportunities, chamber inserts or in their newsletter, inserts in the local papers, direct mail pieces, target mailing list purchases, door to door flyers, etc. (i.e.; housekeeping business and carpet cleaning business). This will keep your costs lower for these items and give you greater credibility by partnering with other professionals. I can help you design and coordinate these marketing pieces so they STAND OUT!

7. Make sure you are listed on all local area or national website directories necessary that will target your message for you. Do the free ones for sure, but evaluate them if they charge a fee. When you consult with me ‘ I give you a list of these for FREE!

8. Include links to other people’s websites on yours and ask to do the same for added exposure. Have an “I recommend these businesses” page. Reciprocal links helps both websites get higher up on the search engines. I offer low cost advertising on my email newsletters which reach 1,500 business professionals and my clients are listed for no extra charge on my client list on my website!

9. Follow up, Follow up, Follow up with everyone you meet and ask them what their business is all about and how could you work together to promote each other? You need to develop a system for this so it gets done. Whether it’s add them to your mailing list and mail to them once a month, add them to your email list if they opt-in and email them weekly or calling them, stopping by or faxing them on a monthly basis to keep in touch. Having a system or guideline written down that you can follow easily each month is the key. I can help you put together an effective and efficient, low cost follow up marketing system that’s easy to follow!

10. Never base your advertising decisions on what YOU do, take yourself out of the picture and think like your customer and what they would generally do. Always ask pertinent questions of any media before buying it such as “What is their circulation or reach” and “How do they market themselves or how is their medium distributed”. Research all your options first, figuring out which ones reach your target market the best, then evaluate their cost per thousand. I can put together an Advertising Plan for you so you know where to and NOT to spend your money!

Well, hopefully you are doing everything on that list already in your business, but if not I’m sure I’ve only reminded you of what you already know to do. NOW DO IT!

(c) Copyright 2008 K.Sawa Marketing Katrina Sawa is an Award-Winning Relationship Marketing Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and life. She offers one-on-one coaching, group coaching and do-it-yourself marketing planning products. Go online now to get started with her Free Report and Free Audio at http://www.jumpstartyourmarketing.com !


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Send a fax from the UK to the USA by putting the papers in the fax machine, dialing the country code and number of the recipient, and waiting for the fax machine to find a free line. Find out how a fax machine will indicate whether the fax is going through with information from a marketing and sales manager in this free video on faxes.Expert: Mark Clifton Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University. Filmmaker: Paul Volniansky

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Some Internet Marketing Tips With What Exactly is Spamming?

Posted by admin on April 24, 2011   |   No Comments

Some Internet Marketing Tips With What Exactly is Spamming?

Spam, as defined in the context of computers, the Internet and electronic messaging, is a term used to designate unsolicited bulk electronic messaging and communication. In particular, spam is unsolicited bulk mailings that are commercially oriented.

 It is most commonly used in advertising, but it is also used to perpetrate religious, political or other types of messages. Spam is, often times, considered the electronic equivalent of junk postal mail, telemarketing or broadcast faxing. Spam got its bad name and reputation from the advertisement of ill reputable and questionable products, such as pornography, pyramid schemes, fad products, pump-and-dump stocks, etc.

 The growth of spam is a result of the cost benefit to initiators, who need only devise and develop distribution lists or go to www.perpertual-traffic-generator.com. The other associated costs of spam, such as bandwidth, message management and loss of productivity, become the responsibility of recipients of the messages, ISPs or other public and private entities.

 In 2003, the US passed the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003, which establishes standards for sending commercial e-mail. More specifically, the act is intended ‘to regulate interstate commerce by imposing limitations and penalties on the transmission of unsolicited, commercial electronic mail via the Internet’. The act establishes the Federal Trade Commission (FTC) as the overseer of its provisions.

 The act establishes electronic mail as extremely important in communication since it ‘provides an opportunity for the development and growth of frictionless commerce’, which is being threatened by unsolicited commercial email. The act establishes the following as criminal behaviors when used in connection with foreign or interstate electronic mail:

 Civil penalties are dependent upon the jurisdiction placing the charges and may range from hundreds of dollars to millions of dollars, dependent upon the severity of the crimes and losses involved. Also, property traceable to proceeds from monetary gains and equipment used to commit an offense may be forfeited to the US government.

 As critics of the law argue, the legislation fails to dictate to marketers and advertisers, not to spam. In fact, the act does not make reference to the term, ‘spam’, except as used in the name, CAN-SPAM. The act makes reference to the phrase, commercial electronic mail message, and defines it to be ‘any electronic mail message, the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose)’.

 Legislation is intended to curb practices inherent in spamming, such as e-mail harvesting, dictionary attacks and using viruses and Trojans to perpetrate messages. The act establishes the following with respect to commercial electronic mail messages:

 * A message must contain a legitimate return address.

 * A message must include and specify a method to opt-out of receiving further messages. The ability to opt-out must be available for 30 days.

 * The sender may not initiate messages after 10 days of receipt of an opt-out.

 * The sender may not sell, lease, exchange or transfer the opt-out e-mail address to an affiliate.

 * The sender may offer a menu of options that allow the recipient to either opt-out or opt-in to future messages*.

 * A message must include an identifier that specifies the message as an advertisement or solicitation.

 * Messages containing sexually oriented material must contain clearly identifiable markings or notices

 * A message must include a valid, physical, postal address by which the sender may be contacted.

 * The sender may not send messages to addresses that were knowingly acquired from proprietary websites and ISPs, through automated methods. Particularly, when the site or ISP provides notice of their refusal to give, sell or transfer addresses for the purpose of initiating electronic mail messages.

 * The sender may not create automated scripting and other means to gain multiple email addresses for the purpose of transmitting illegal messages.

 * The sender may not transmit messages from a computer or email address obtained without authorization.

 *Unlike opt-out advertising, which allows the recipients of advertisement to discontinue any unwanted advertisements from the sender; opt-in advertising allows the advertiser to request to have specific advertisement sent. The recipient may allow or deny permission to have further advertisement sent or go to www.marketers-traffic-course.com. If allowed, the advertiser immediately includes that e-mail address to its distribution list.

 Another option is, double opt-in advertising, which is similar to opt-in advertising except that once the recipient grants permission to send advertisements, a confirmation request is sent to the recipient to verify that they did, indeed, allow the permission. The e-mail address is added to the distribution list only after the recipient has positively responded to the confirmation request.

 CAN-SPAM is not intended to provide cause for the general public to sue spammers, individually or in class action suits. It is designed to allow enforcement by the FTC and other federal agencies for the benefit of the general public. Individuals remain privy to the state laws and regulations of their particular jurisdictions.

 Spam is the term used to designate commercially oriented, unsolicited, bulk electronic messaging and communication. To curb the use of spam, the US passed the CAN-SPAM Act of 2003, which establishes standards for sending commercial e-mail.

 http://www.spam-learners-pro.com

 

http://www.podcastings-teleprompter.com

 The act sites and establishes legislation to curb the growth, persistence, costs, unfair cost distribution, methods of deceptive and fraudulent solicitation, hidden identities, unsubstantiated claims, unwanted material, and productivity loss associated with spamming. It designates the FTC as the enforcement authority to oversee compliance.

 


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www.trafficvaultsecrets.com marketing leads Marketing Leads targeted Specialty Direct Marketing Lists for Direct Mail and Mailing Lists are the best. A mailing list broker company provides targeted business mailing lists, direct marketing mailing lists, targeted email lists. Marketing Databases, Lists and Sales Leads Will Help Quickly Grow Your Business. Including Permission Email, Phone, Fax & Mailing Lists. If you need effective Marketing Leads tap into the premier source for MLM, Network Marketing, and business-opportunity leads. Delivered in real-time by Peak Impact, Instant Leads let you expand your Business. Network marketing is the easiest and cheapest way to generate leads. This video tells you how to do it and thereby grow your business. B2B marketing consulting expert Mac McIntosh Get more sales leads with qualified lead generation that works. Consultant, speaker, and training services I personally got alot of help from this company. There is also another alternative providing professionally recorded lead generation broadcast messages that transfer live leads, only people potentially interested in what you have to offer. With over 14 million business and 300 million consumer sales leads in our databases, Business Marketing Resource Center. Articles Industry News. I used to hear about all of these advertisements like Imagine getting an unlimited amount of super qualified leads, real estate marketing leads etc…delivered to you or being able to promote your …

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Online Advertising – Essential Email Marketing Tips

Posted by admin on April 22, 2011   |   No Comments

Online Advertising – Essential Email Marketing Tips

With new technology world, marketing process has been changed to digital way. Now marketing came to existence with mobile marketing, fax-broadcasting and email marketing. All email marketing has some limitation and specific reason to select them for product marketing.

Email marketing is better for worldwide target along with better and east monitoring. But like other marketing, there are also required to know about your links in form about email ids. Email marketing would be more success, if you have lots of database and categorized also.

Beside, having lots of database, there is also required to be update related to email ids and subscribers view.

1). Make Sender Reputed: Email marketing is done by broadcasting to millions email subscribers. So there is required to care about not to send so much broadcasting to many subscribers. Bulk email marketing, can listed you in block IP list by ISPs.

2). Follow Recipient Policy: With best marketing practices, there is required to maintain privacy of all subscribers for better relationship. Privacy contains part also about content, message length, broadcasted newsletter type it could be text or HTML.

3). Confirm rendering of newsletter: HTML newsletter has better feedback than text newsletters. HTML newsletter contains pictures, text, colors. But before sending email to subscribers, there is required to test about rendering of emails at different platform like Yahoo, Google, AOL other services.

4). Monitor Delivery Status: Success of email marketing is also depended on successful mail delivery. If your newsletter is better look and feels and with attractive content topic, your email marketing campaign would not be better in terms of reply.

5).Segmentation: With lots of database, there is very important to have segmentation so that campaign may deliver to desired subscribers and response may come fast. You may have segmentation based on web behavior, and subscribers.

These points are not sufficient for better marketing, still there is required to think more points. Remaining points would be continued in next prints.

Visit website for email marketing for small business, email marketing solutions middle east, business email marketing services

Justin mark has 10 years experience in industry field. they are giving his valuable time to falconsearch in field of seo, internet marketing.


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www.k7.net Get a free voice mail and fax service for life. You will also get a free lifetime phone number based that you can use on your websites or whenever you need an extra buffer between you and the wild wild web. You will receive your voice mails in your email in an attached file and you can save them as long as you want. Your faxes also come in an attached file in your email. You can save them as long as you want. There is one caution, you must use the service at least one time per month or they will delete the account, but you can always just start a new one. What a great service for Internet marketing, creating a layer of protection and privacy. MLM lovers need this service. Affiliate marketers will appreciate it’s features. If you need to be able to check your messages by phone, then you might look into another free voice mail service at http If you found this tip of value, please rate & comment on this video. And for more tips in the future… subscribe! Glen Woodfin www.AttractionMarketingAcademy.com http
Video Rating: 4 / 5

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Local Marketing Tips for the Internet

Posted by admin on April 19, 2011   |   No Comments

Local Marketing Tips for the Internet

Essential Research Tips for Optimizing your Google Local Listings

If you’re a small business owner who’s looking for a better way to get more new customers, leads, & prospects, then one of the best ways is to setup a “local listings” account on Google, Yahoo, & Bing.

The local listings directories have been around for only the last couple of years, and can provide you with quick, easy, and free direct response advertising for your business.

Best of all, after you setup your accounts, you’ll be able to include a direct link to your website or landing page, your direct email address, your physical address, your phone & fax numbers, and much, much more.

Before you get started, its always a good idea to setup a new & separate email address to use for these new accounts. to ensure your primary email account doesn’t get inundated with spam, etc. In addition, when you’re setting up your new email account(s), try to make your new email address include some of your business’ main keywords.

For example, if you owned a gym in Houston, Texas, you might try to make your email address something like “houston-health-clubs@gmail.com”, etc. Although the benefits of this customization are minimal, they can be, nonetheless, beneficial to your local listings rankings.

As a side note, I highly recommend setting up a Google gmail account as your primary “secondary” email address, as it has an excellent spam filter, provides you with ample storage space, and is very quick & easy to search.

Now to get started, you’ll definitely want to do some basic keyword research to find out exactly what your target customers are searching for online.

All you need to do is go to Google and search for “Google externalâ€Â, and you will find a great resource. It’s called the Google external keyword tool, and this is a free tool put out by Google basically to help it’s advertisers to find keywords that are related to them, to show them the volumes for which people are searching, and to show them how much it would cost to
advertise for those top keyword terms to get in the top three ratings for a listing.

When you go through this you should find 2 or 3 different keywords you think someone who was searching for your products or services would look for. For example, for a local gym it might be “health club”, or “Fitness Club”, or “gymâ€Â or even “gym membershipâ€Â.

All you need to do is just type in your words or phrase and click “Search.â€Â Your results will come back and you’ll want to make sure and click “global monthly searchesâ€Â to be descending.

After performing the search, you can see that the most popular terms are at the top, less popular ones are down on the page. Don’t lose sight of these lower traffic terms.

Even though some terms are low search volumes globally, they are generally very targeted people that are looking for your products or services and they are definitely worth going after. However, initially, for your local listings, we want to concentrate on getting you the “biggest
bang-for-your-buck”.

Finally, you’ll want to weed through the terms that are not specifically related to your business, or terms that may be related to a competitor’s business name. You basically want to do this two or three different times with different source keywords that are general and those will give
you some good ideas for different keywords that you should go after.

Keep in mind that for these local listings we’re not going to be going after all these different keywords. You should pick your largest ones and build everything in your campaign around those large keyword phrases because they are going to give you the best return on your time investment.

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Watch “over-my-shoulder” as I walk you through a simple, quick, and FREE technique to get more customer & leads from<a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.localbizbully.com/tg”;>Local Marketing & SEO</a>…


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No more fax machine!!! Just a pc, a phone line, and a decent modem to fax. It is designed and pre-configured to work best with Windows Fax Service. It manages and exports the fax numbers form a list to Windows fax Service. There is a significant group if not the majority of the business lists contacts that only provide phone and fax numbers without email addresses, hence mass email / email broadcasting software is not enough to do direct marketing to all businesses. Therefore we have created easiFax, a powerful mass fax / fax broadcasting software that allow you to send faxes easily to those businesses without email addresses. easiFax enables you to send faxes to unlimited number of fax recipients by just using a PC with a fax modem without a real fax machine. It make use of the Windows Fax Service. Before beginning using this software, make sure the Windows fax service is installed if it is not pre-installed. This fax broadcasting software has been designed to be simple, easy and straight forward to be used; complicated configurations were removed. It is also optimized to send faxes through VOIP line, this will enable customers to save a great deal of money. Features : 1.Make use of the Windows’ fax service. 2.Import a list of fax numbers from an self-prepared file or easiList, and then manage and export them to Window’s fax service. 3.Easy and straight forward interface. 4.Send PDF document as fax. 5.Support multipages per fax. 6.Open a file with a list of faxes to be …
Video Rating: 5 / 5

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Email Marketing Tips – Top 10 -

Posted by admin on April 15, 2011   |   No Comments

Email Marketing Tips – Top 10 -

Email Marketing – TOP 10 TIPS -


Brought to you by: SmartLeadz.com


#10 Build Your List at Every Opportunity


Build your list at every opportunity you have. If you have a retail location, add a point-of-sale sign up form. At conferences or events, ask everyone you speak with if you may add them to your list after you exchange business cards. Finally, add your newsletter sign-up form to every page on your web site. You can even use the sign-up form generator within iContact to automatically generate the code you need.


#9 Avoid Excess Punctuation or Capitalization


Don’t use ALL CAPS or multiple exclamation marks within your subject line or body. Doing this will trigger spam filters.


#8 Include both Plain Text and HTML


Be sure to include both a plain text and an HTML version of your newsletter. SmartLeadz will automatically detect which subscribers can view the HTML message and which can only see the plain text message. If you don’t include a plain text message, around 5% of your recipients will see a message with nothing in it.


#7 Familiarity Encourages Opens


Make the From Name for your messages either your company name or the name of a person at your company. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them.


#6 Add a Note about Deliverability


To improve message deliverability, add a message at the top of your emails that says something like: “To ensure receipt of our emails, please add something@yourcompany.com to your Address Book.”


#5 Be consistent with your sending frequency.


Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as you can stick to that schedule. This way, your customers will come to expect and anticipate your company’s communications.


#4 Timing is key with Business to Business Communication — In most cases it is best to send business to business emails Tuesday through Thursday. We’ve found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm. It is best to avoid sending business to business emails after 4:00pm or on weekends.


#3 Timing is key with Business to Consumer Communication — In most cases it is best to send business to consumer emails either between 5:00pm and 8:00pm Tuesday through Thursday or between Friday evening and Sunday afternoon.


#2 Only include content relevant to the type of content the person has requested. As long as one provides value–whether by providing content on a topic a recipient is interested in or a discount off a product related to one purchased previously—-people will allow you to continue to contact them.


#1 Only send emails to persons who have requested to receive them. Unsolicited email is, of course, called spam. Sending spam will ruin any legitimate organization’s reputation and brand value startlingly quickly. Rule number one of becoming an intelligent email marketer is to never send unsolicited email.


For more information about how to launch a successful email marketing campaign please call us 585-478-3335 or email info@smartleadz.com and one of our marketing specialists will be happy to assist you.

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www.smartleadz.com

 

SmartLeadz ™

A full spectrum marketing firm offering:


 Exclusive Real time Internet Leads

 Live Call Transfer Leads

 TRIGGER Data Leads

 High Impact Data Lists

 Voice-Fax-Email Blasts

 Predictive Dialer Campaigns

 Customized Telemarketing Campaigns

 Direct Mail – Custom mailers

 Interactive Voice Response Marketing “IVR”


SmartLeadz™ understands that the lifeline to any successful business is profitable leads in the pipeline. We have perfected every means to identify a quantity of qualified prospects and deliver them to you in real-time and on budget.


Don’t Put All Of Your Eggs In One Basket…


SmartLeadz™ has an array of powerful and effective marketing tools and techniques designed for your success.


We have invested hundreds of thousands of dollars perfecting the formula to create SmartLeadz™. Starting with the way we capture the applications to bring you qualified prospects who want to speak to you. Our creative advertising , web placement, search engine optimization, Interactive Voice Response Technology, direct mail campaigns, our highly trained staff and the finest lead management software in the industry all play a key role in the quality of our products and services.


-We Didn’t Invent The Mortgage Lead… We Just Perfected It-

Phone: 585-478-3335

www.smartleadz.com


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