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There has been a fundamental shift in the way email marketers view success. The low cost of email and lenient CAN-SPAM regulations caused a frenzy in the email space that led marketers to blast their messages out to every address they could find. But those days are over. To be successful, emails must be targeted, relevant, and timely. Marketers are measured on campaign ROI and customer lifecycles, not just open and click metrics. They must rely more heavily on technology to automate campaigns based on subscribers’ behaviors and on web analytics to measure results. That’s where Listrak can help. Join us for this one hour webinar as Forrester Consulting Senior Consultant, Sadaf Bellord, reports findings of our Total Economic Impact – including payback period and ROI. In a commissioned study on behalf of Listrak, Forrester Consulting examined the potential return on investment that organizations may realize by implementing Listrak’s email marketing solutions. Learn where and how significant costs savings were achieved by Listrak’s clients during an informative presentation that pulls back the curtain on the mysteries of strategic and engaging email marketing. We’ll cover: * How Listrak is helping its clients achieve 95% risk-adjusted ROI * The incremental revenue gained through Listrak’s Shopping Cart Abandonment, Purchase Cadence Optimization, and other behavioral email marketing * Savings in cost, time, and resources * Increases in revenue and productivity Video Rating: 0 / 5
Email marketing company Pure 360 present their top 10 tips for better email marketing, including such gems as what words to avoid in your subject line, the importance of identifying yourself clearly and spam checking. Born in 2001, Pure360 has grown into the successful email marketing company it is today by offering email marketing solutions to brands such as the iconic Innocent Drinks and award-winning Seatwave. For more info, please visit www.pure360.com Video Rating: 5 / 5
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GetResponse is a complete email marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders to deliver information to your subscribers and convert them to paying customers.
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In this video I finally go in depth with one of our services used by our clients called the E-mail Marketing Solution. How we do it and how we get it done is explained. If you all have any questions whatsoever please do send me an e-mail shivana@quoviz.com. Have a great one peeps. Look out for our next video… Video Rating: 5 / 5
We have helped several customers with problems related to sending email newsletters. The most frequent problems are related to IP reputation and mail server blacklisting issues. The following are our top 10 tips for improving the quality of your email and getting it into your members inboxes :
Create and protect quality IP and domain sending reputations. I will break this down into more specific subcategories in the following tips but this is something you should keep in mind with every decision that you make. If your email is considered spam and rejected or delivered to the spam folders by other ISP’s all you have accomplished is wasting your time and money.
Do not use a shared mail hosting provider where other businesses are sending email newsletters using the same IP addresses as you. Get a dedicated server or outgoing IP address. Keep in mind a sudden burst of email from your new IP address is a red flag and may cause some ISP’s to block email from you. If you already feel you may be in over your head consider using a 3rd party newsletter service provider such as Constant Contact or Mail Chimp. You can try their service by starting with their free 60 day trial offer.
Clearly identify how the recipient subscribed to your list. Use double opt-in confirmations to subscribe new addresses to your list. After they type their email address into a form they should receive an email where they need to click a confirmation link to confirm they really want to be subscribed.
Clearly identify how they can unsubscribe from the list. Make this easy! Include easy unsubscribe links at the top and bottom of your newsletters. Do not make the user jump through hoops such as figuring our CAPTCHA images to get unsubscribed. The last thing you want is for them to click their spam buttons to delete and block your email.
Remove email addresses that bounce from your list. If an email address fails with a permanent 5xx smtp rejection code immediately remove the email address from your list. If an email address fails several times with a temporary 4xx smtp deferral code you should consider removing the email address within 3-5 bounces.
Throttle how fast you are sending your emails. Configure your mail server to only open a couple of smtp connections per outgoing domain name at a time. Being a resource friendly sender can help keep other ISP’s such as Yahoo from blocking your IP address due to opening too many connections at a time.
Monitor your IP address for blacklistings. A good tool for checking your blacklist status is the MX Toolbox Blacklist check.
Create a custom PTR reverse DNS record for your mail server. It’s best that it have a DNS TTL of at least 14400 seconds and is a name such as smtp.example.com or newsletters.example.com. The worst names are the ones assigned by some ISP’s that start with dhcp, host, or some other dynamic looking generic name that will land you on a blacklist such as SORBS.
Create an SPF Record. Having a SPF record lets ISP’s that check for it know where email from your domain should be originating from. As long as you configure your record correctly, it can help to improve the chances that your email will be delivered by more ISPs.
