First we should know that success is not a destiny but it’s a choice. Life is choices. People who are truly alive are those who have the courage. Yes the courage to move. Humans who do not have the courage not people who live, but a wandering corpse. Nothing but a robot to follow the program without any thought to act in something with her mind.
Success is also the choice is clear there is a way of success and failure path. Successful people always have the mind set of success. “I can, I am successful, I am able, I dare, I believe, I am optimistic, I must be successful” is the mind set of someone who chose success. Unlike the people who failed to the mindset already that is not good at hearing “can I? I think I’m not able”. If your mindset been like this means you plan a failure. how can succeed if we are not optimistic, not sure.
Pessimistic and do not dare step is a poison in our hearts. Successful people dare to dump these toxins. Because the medicine is in our own mindset. Success can be achieved with courage in our hearts to reach it.
5 ways how to become a successful person
First, believe you can succeed
The most important ways how to become a successful person is endeavors and always pray to THE ALMIGHTY for your success. Since the Almighty according to His servants prejudice. If you dare to say success in your heart this is a tremendous force. We see the story of a doctor treating two patients. One patient always said I could recover, I can recover. And the patient only “cure like this where cure is possible. With the words from each patient were different cure. That said not likely recover, recovery is very long compared to patients who are optimistic only recovered when the same medicine. This is the mind set of success.
second, recognize yourself
Three of these things we must have first before determining what we will do. Who are you? and what your capabilities? It’s important to be in step in accordance with what we have, not perfunctory. He who knows himself meant he was ready to tread the path of life. Do things according to your abilities. Do not imitate others actions you do not have to do.
Third, Brave to take a small step right now
Well now if you postpone a second postponement means that you have your success. And remember a hadith plant the seeds of apocalypse is coming though. This indicates that the slightest opportunity execute on the spot. Because death is the mystery of God. If you delay means you delay the steps to success.
Fourth, optimistic
after our brave step to success then you should be optimistic that you succeed. one ways how to become a successful person is Never pessimistic that you will fail. Because people are successful there is no dictionary to fail in life. That there is success so successful. Even if not successful it is its own success. Because many of the things we get in a step that has not been successful.
Fifth, Pray I think this is clear. This is the essential step ways how to become a successful person
Need another realistic tips on ways how to become a successful person?
Ok then here we go:
I will just give you some small advice, first analyze your hobby and interest, what kind of job do you like?
just make sure your hobby will turn into money, alright here’s small tips:
1. get out of your comfort zone, find something that scares you and do it anyway, it’s always helpful by making a small steps
2. identify what you like to be and what you like to do, find a goal make a plan, focus on small daily goal. get risky but not reckless, the key is to make your risk calculated: always have a fallback, don’t quit your day job unless you have to, before you take any risk first you need to think the worst thing that could happened.
3. keep your head on straight, because it’s easy to get yourself get down and discourage then run right back to your comfort zone, just try to stop thinking about yourself and keep your spirit by focus for all other around you and create solution.
4. just do it.
5. don’t forget to pray.
it’s a simple 5 ways how to become a successful person.
Your advertising media are the communication vehicles you use to convey your marketing messages. That’s why, in addition to selecting ones that reach your targeted audience, you’ll want to make sure they provide you with the best possible results for the least amount of time and money.
In this article, I’ll go over the most commonly used direct response advertising vehicles/types for small to medium-sized businesses, such as:
• Newspaper
• Direct Mail
• Magazine and Classified Ads
• TV and Radio
• Internet Ads
• Outdoor Media – Billboards, Transit Signs
• Press Releases and PR
• Yellow Pages
and more…
Obviously, the trick is to match your message to your market using a suitable vehicle. For instance, it makes no sense to advertise your retirement community using a fast-paced, loud, radio spot on a hip-hop station… no matter what the salesperson says! So before you buy, make sure you’ve correctly identified your target prospects; created messages that motivate them and selected the appropriate advertising.
Here are some general tips for choosing your advertising medium.
1. Unless your target audience is broad, it’s best to choose 2-3 primary advertising vehicles… ones that you can afford to dominate. Never, ever rely solely on one form of communicating with the public – this is simply too risky. Rather, choose media that complement each other and ensure that your prospects hear about you in multiple forms.
2. Choose methods according to cost, targeting and response… Any campaign can be broken down into costs per thousand, and if you’re using direct response advertising (which you should) benchmark your success using costs per sale. Your expenses include cost of design (also known as creative), production (producing or printing your ad), and placement (radio, advertisement, list purchase and postage).
As a general rule, the more targeted the medium, the higher the cost. In return, however, you should expect a higher response rate, so the cost per response can be lower than cheaper methods.
Choose advertising and publicity methods that are suitable for your target audience. Companies that sell advertising can provide you with a lot of helpful information about their audience. Also, it’s a good idea to look at other types of businesses that continually use various media. Then make sure they’re targeting the same audience as you. Bottom line: avoid guesswork, by testing before committing to major purchases.
3. Make sure you know your total marketing budget less what’s already spent or “promised”. This assumes that you’ve already developed this and that it’s based on:
• Industry norms
• Needed profit margins
• Available cash
• Opportunity costs
• Company’s risk tolerance
• Average Customer Lifetime Value (CLV) – the value of a customer over their time with business with a company. Simply put:
CLV = Revenues Received – Cost to Get and Keep
4. Find out what your competitors are spending on media in the same markets. For example, if you decide to run a radio ad in the Chicago market twice a day, on two stations for two weeks and a competitor is running a similar ad in the same market but running it 15 times a day, on 15 stations for 15 weeks you’d be foolish to waste your money by trying to compete… no one is going to notice your spot. This is another reason it’s so important to use reputable advertising agency to buy this type of advertising (goes for TV as well).
5. Even though your budget will significantly dictate your medium selection, you must also be aware and sensitive to your own sales cycles. For instance, if you’re the owner of an air-conditioning equipment company you understand that consumers don’t purchase a unit every year. Therefore, your communication has to be consistent and ongoing so you’re “top of mind” when they’re ready to buy. Also, you should develop another communication, particularly in the heat of summer, for folks who have a “burning” (no pun intended) desire to buy now.
Moreover, if you’re a jeweler you may want to beef up on your advertising right before Mother’s Day, Christmas and Valentine’s Day and do little, or nothing, in August.
6. Track and measure your results… Advertising is an intricate science. Therefore, the best way to be sure that something is, or is not, working is to measure it using predetermined indicators. Gauge the effectiveness of your advertising from the beginning by keeping detailed records on what you did; when; to whom; for how much; and what happened.
Admittedly, the results of certain advertising are difficult to gauge. However, if you don’t measure and record your results you may be wasting money and missing the opportunity to make your decisions much easier the next time around. Key indicators to be assessed are cost per thousand, cost per response and percentage response.
Remember also that advertising forms a part of your business plan which is aimed at being profitable. If your advertising does not produce an incremental gross profit (more than costs directly associated with the medium) you need to know why.
7. Understand and adhere to laws… Before choosing your advertising methods, make sure that you are aware of all local, county, state, and federal laws about data protection, consumer rights, customer privacy and opt-out regulations. This is especially important if you are involved in maintaining and using mailing lists (e-mail and otherwise), personal customer data, telemarketing, direct mail, fax-marketing and e-mailing.
Hope these tips will serve you well. Happy Marketing!
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to credit card, do please browse for more information at our websites. http://www.adsence-dollar-factory.com http://www.100earningtips.com
Email & Video Marketing Concepts Secrets. email marketing explained for your HBM email marketing online software targeted email marketing,bulk email marketing,email marketing solutions for home business, email marketing solution,video marketing,video marketing concepts, marketing video downloads viral video marketing. Home-Business-Member.com Get paid to advertise your business!! Free Traffic and Training. Sign up for a free membership and newsletter Free online marketing tip every month and much more!! www.delfienterprises.com Video Rating: 0 / 5
Our all-in-one email marketing software includes everything you need to create, send, track and profit from email marketing. 30 Day free Trail at GftResponse.com available.
Seven Valuable Tips for Choosing Advertising Media
Obviously, the trick is to match your message to your market using a suitable vehicle. For instance, it makes no sense to advertise your retirement community using a fast-paced, loud, radio spot on a hip-hop station… no matter what the salesperson says! So before you buy, make sure you’ve correctly identified your target prospects; created messages that motivate them and selected the appropriate advertising.
Here are some general tips for choosing your advertising medium.
1. Unless your target audience is broad, it’s best to choose 2-3 primary advertising vehicles… ones that you can afford to dominate. Never, ever rely solely on one form of communicating with the public â this is simply too risky. Rather, choose media that complement each other and ensure that your prospects hear about you in multiple forms.
2. Choose methods according to cost, targeting and response… Any campaign can be broken down into costs per thousand, and if you’re using direct response advertising (which you should) benchmark your success using costs per sale. Your expenses include cost of design (also known as creative), production (producing or printing your ad), and placement (radio, advertisement, list purchase and postage).
As a general rule, the more targeted the medium, the higher the cost. In return, however, you should expect a higher response rate, so the cost per response can be lower than cheaper methods.
Choose advertising and publicity methods that are suitable for your target audience. Companies that sell advertising can provide you with a lot of helpful information about their audience. Also, it’s a good idea to look at other types of businesses that continually use various media. Then make sure they’re targeting the same audience as you. Bottom line: avoid guesswork, by testing before committing to major purchases.
3. Make sure you know your total marketing budget less what’s already spent or “promised”. This assumes that you’ve already developed this and that it’s based on:
⢠Industry norms
⢠Needed profit margins
⢠Available cash
⢠Opportunity costs
⢠Company’s risk tolerance
⢠Average Customer Lifetime Value (CLV) – the value of a customer over their time with business with a company. Simply put:
CLV = Revenues Received â Cost to Get and Keep
4. Find out what your competitors are spending on media in the same markets. For example, if you decide to run a radio ad in the Chicago market twice a day, on two stations for two weeks and a competitor is running a similar ad in the same market but running it 15 times a day, on 15 stations for 15 weeks you’d be foolish to waste your money by trying to compete… no one is going to notice your spot. This is another reason it’s so important to use reputable advertising agency to buy this type of advertising (goes for TV as well).
5. Even though your budget will significantly dictate your medium selection, you must also be aware and sensitive to your own sales cycles. For instance, if you’re the owner of an air-conditioning equipment company you understand that consumers don’t purchase a unit every year. Therefore, your communication has to be consistent and ongoing so you’re “top of mind” when they’re ready to buy. Also, you should develop another communication, particularly in the heat of summer, for folks who have a “burning” (no pun intended) desire to buy now.
Moreover, if you’re a jeweler you may want to beef up on your advertising right before Mother’s Day, Christmas and Valentine’s Day and do little, or nothing, in August.
6. Track and measure your results… Advertising is an intricate science. Therefore, the best way to be sure that something is, or is not, working is to measure it using predetermined indicators. Gauge the effectiveness of your advertising from the beginning by keeping detailed records on what you did; when; to whom; for how much; and what happened.
Admittedly, the results of certain advertising are difficult to gauge. However, if you don’t measure and record your results you may be wasting money and missing the opportunity to make your decisions much easier the next time around. Key indicators to be assessed are cost per thousand, cost per response and percentage response.
Remember also that advertising forms a part of your business plan which is aimed at being profitable. If your advertising does not produce an incremental gross profit (more than costs directly associated with the medium) you need to know why.
7. Understand and adhere to laws… Before choosing your advertising methods, make sure that you are aware of all local, county, state, and federal laws about data protection, consumer rights, customer privacy and opt-out regulations. This is especially important if you are involved in maintaining and using mailing lists (e-mail and otherwise), personal customer data, telemarketing, direct mail, fax-marketing and e-mailing.
Hope these tips will serve you well. Happy Marketing!
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to credit card, do please browse for more information at our websites.
There has been a fundamental shift in the way email marketers view success. The low cost of email and lenient CAN-SPAM regulations caused a frenzy in the email space that led marketers to blast their messages out to every address they could find. But those days are over. To be successful, emails must be targeted, relevant, and timely. Marketers are measured on campaign ROI and customer lifecycles, not just open and click metrics. They must rely more heavily on technology to automate campaigns based on subscribers’ behaviors and on web analytics to measure results. That’s where Listrak can help. Join us for this one hour webinar as Forrester Consulting Senior Consultant, Sadaf Bellord, reports findings of our Total Economic Impact – including payback period and ROI. In a commissioned study on behalf of Listrak, Forrester Consulting examined the potential return on investment that organizations may realize by implementing Listrak’s email marketing solutions. Learn where and how significant costs savings were achieved by Listrak’s clients during an informative presentation that pulls back the curtain on the mysteries of strategic and engaging email marketing. We’ll cover: * How Listrak is helping its clients achieve 95% risk-adjusted ROI * The incremental revenue gained through Listrak’s Shopping Cart Abandonment, Purchase Cadence Optimization, and other behavioral email marketing * Savings in cost, time, and resources * Increases in revenue and productivity Video Rating: 0 / 5
Email marketing company Pure 360 present their top 10 tips for better email marketing, including such gems as what words to avoid in your subject line, the importance of identifying yourself clearly and spam checking. Born in 2001, Pure360 has grown into the successful email marketing company it is today by offering email marketing solutions to brands such as the iconic Innocent Drinks and award-winning Seatwave. For more info, please visit www.pure360.com Video Rating: 5 / 5
Can Automated Call and Fax Broadcasting Software Bring Down Your Operational Costs?
Customer Call Centers, Yellow Page Directory owners and Marketing Service Providers are facing stiff competition since the last few years. Profit margins have really slimmed down and the severe market condition has added to their problems. Amongst this entire struggle to sustain their businesses, the situation has compelled them to check for Automated Marketing Solutions that can bring down their costs as well as improve productivity.
Advanced marketing solutions for Voice and Fax Broadcasting are best suited for even small to mid-sized businesses who deal with customers on front end. Bogged down due to burgeoning operational costs and labor turnover, this kind of businesses are forced to roll over their eyes for smarter and cost-effective alternatives.
Call and Fax broadcasting is basically a telecommunication application that covers Voice Message Broadcasting (VMB) for Telephone answering services and Fax Broadcasting. It’s even commonly referred as automated Voice Messaging or automatic Call Attendant too. Such a product can transmit thousands of concurrent Calls or Fax at tips of finger. The GUI is also simple and user friendly. One of the additional advantages is that you do not need to hire huge staff of live call-agents that actually saves your leasing costs.
The IVR menu tree of such products can be customized to plug in your questions and route as per customer’s responses. One can also create standardized outbound Voice Messages (recorded voice file or uploaded document) and send it to thousands of customers concurrently with a defined time frame for call broadcast. This means if you want your message to be broadcasted only on weekends, you simply need to assign the instructions.
As per Ruchir Brahmabhatt, spokesperson for CosmoBS a newly launched automated Call and Fax Broadcasting solution, “There’s huge demand for automated marketing solutions that can run customized yet cost-effective Voice and Fax campaigns. It’s also interesting to see that this product is for everyone who deals with the customers on front-end.”
Automatic Call and Fax Broadcasting solutions are largely used for commercial and community purposes that deal with Promotions, Productivity or Profitability. The product is commonly preferred for Payment Reminder Services, Appointment Reminder Services, Credit Card Activation, Virtual Assistant Desks, Third Party Telephonic Verification, Customer Surveys and Polls, Product Promotional Campaigns, Weather Warnings, Fund Raising Projects or Political Advertising too.
They are highly in demand for the following industry verticals: • Automotive Companies • Banks • Call Centers • Customer Support Agencies • Consumer Product Vendors • City / State Governments • Education Institutes • Entertainment Companies • Health Care/Medical Practitioners • Marketing Companies • Retail Stores • Political Campaigners • Security & Emergency Service Providers • Telephone Companies • Travel & Lodging Companies • Transportation Services
Mark S. has several years of experience in writing media articles. He believes that Voice Broadcasting Solutions would open up a new dimension for on Automated Marketing Solutions. Mark is an MBA by qualification.
quick-ez-cash.com (Cash By Choice)(Cash By Choice)(Cash By Choice)(Cash By Choice)(Cash By Choice)(Cash By Choice)(Cash By Choice) How to Start Making Cash By Choice How to make a full-time income working part-time post free classified ads online. cashbychoice.com/ – Cached – SimilarCash Choice – Payday Loans | Cash Advance Cash Choice is your choice for quick and easy access to cash when you need it. Our payday loans, cash advances and title loans can help you to deal with … www.cashchoice.com/ – Cached – SimilarMake Cash By Choice | Oct 12, 2008 … On your recommendation I signed up to Make Cash by Choice … Now is anyone making any money with Rob’s program, Cash By Choice? … tooltrainer.com/tools/blog/make-cash-by-choice/ – Cached – SimilarCash Choice Jobs: Consumer Financial Services careers – Yahoo! HotJobs Find Cash Choice jobs and read about Cash Choice’s career and employment opportunities on Yahoo! HotJobs. Search Cash Choice jobs and apply today on Yahoo! hotjobs.yahoo.com/careers-560886-Cash_Choice – Cached – SimilarCash by Choice System review | Information System Mar 14, 2009 … Review of Cash by Choice – an affiliate internet marketer’s beginner’s guild and training course. www.information-system.biz/…/cash-by-choice-system-review-16 – Cached – SimilarInstant Cash Loans Online | Quick and Advance Cash Loans From … Choice Cash Loans Provides Quick and Advance Cash Loans Online. It process fast and allows you to borrow up to 00 with no credit … Video Rating: 4 / 5
Tips For Running An Effective Email Marketing Campaign
It seems that what emerged as sound email principles and etiquette apply just as well to email marketing. But its not just email marketing… it’s effective email marketing.
Where previously formal letters and faxes used to be the way to communicate with clients and potential customers, the shift to the ‘softcopy’ world of the Web has meant that this same type of communication would have to happen in a format pertinent to this new venue. Email and email marketing asserted itself as the prime method of contact then. From brochures to customer support, everything can now take place through a few types on the keyboard and few clicks of the mouse.
However, there still is a protocol and a proper manner for effective email marketing:
- Be clear
Email is a shortened form of communication. There is no space for flowery and overtly ego-soothing language. Basic courtesy applies, like proper greetings and such, but on the whole, emails should be short and clear. Get to the point as soon as possible. Let your recipient know what is expected of him, what he stands to gain through this communication, and how he can gain it (for example, what he has to do, such as be within the first hundred to visit a site and thus earn a discount)
- Offer value, not information
Provide incentive for the email reader to read and click through. Add value to your communication. Attract and seduce. Don’t be surprised a boring, hum-drum email is deleted as soon as the recipient reads the first few lines. Entice, and do not provide too much information in the content. The website is there for this purpose. The email is for communication.
- Prefer text
Graphics take long to load and often emails with graphics and attachments are deleted immediately or go to a junk mail folder.
- Label your images if you use them.
Some people get only the text in an email in their browser. If you include graphics but fail to label them, the whole message may not make sense or the reader may not be enticed. Providing labels lets him know what stands at such a place in the message.
- Use a hook
You should aim to catch the attention of your reader from the first line itself. A good hook works then. Its message should be relevant and clear so that the customer can then immediately decide to read on or not. Remember that a reader is won through the first few lines itself.
- Support the hook
In the body of your email, use relevant information to support your hook and its message. However, be concise, as this isn’t an opportunity for an info dump. Your information should simply reinforce your hook.
- Be short and concise
Readers won’t read every word that is down in an email. They usually scan the thing in whole. Use the space you have succinctly to maximize the opportunity to grasp the reader.
- Provide the most important information first
Make efficient use of the top space of your email. Many readers read email through a preview pane. The top third of your email will be displayed in this pane, and based on this information, a reader may decide to read the full or delete the message already.
- Use a legible and easy to grasp format
- Arrange your text in a manner that is pleasant to the eye.
- Delineate text and paragraphs using hyphens or lines.
- Use legible font such as Georgia and Verdana in a readable size.
- Use bullets and lists to more clearly define your message so it can be grasped at first glance.
- Use the active voice
The active voice ‘involves’ the reader in the message and pushes him to react.
- Know your audience
And write accordingly with appropriate wording and information.
- Avoid URLs that are too long
Such addresses in emails can be difficult to click as they lose their link when they are ‘broken’ onto 2 or more lines.
Aim to have a URL on its own line. If needed, shrink the text for the link. Or you can offer the address without a hyperlink but as a ‘copy and paste’ option.
- Avoid caps and excessive use of punctuation marks
That’s basic email etiquette, which carries forward into your business communication.
- Offer an option to unsubscribe
Always offer a ‘way out’ for your recipients. An unsubscribe link is expected to be seen at the bottom of the email.
Providing your recipient with the option to continue receiving emails or to terminate the reception shows caring and courtesy to the reader.
Also ensure that an unsubscription is effective immediately.
- Easy to subscribe as well
Make it easy to subscribe as well. Provide links and offer a way to your guest book or how to provide comments and feedback. This shows consideration on your behalf.
It is also a good idea to let your readers know that they are free to forward the email as well.
- Make it easy to change subscription address
This way, if a client or recipient changes his address, he can make sure the email follows as well.
- Make good use of your subject line
The headline of your message should go in the subject box, as this is the first glimpse recipients will have to your email. Use it judiciously to convey information.
- Address your recipients by their name
This shows consideration and a personal touch. You definitely win over more people through a personalized message than through an impersonal mass bundling.
- Avoid in holiday periods
This time is often holiday from emails too, so keep email marketing communications to the minimum too.
You could however send out a message with the holiday’s greetings and best wishes.
- Consistency with corporate design
Having the same kind of layout and formatting as your website and other business communication supports ensures that someone recognizes your email at first glance too.
Once you have found the right template/format, use it every time.
- An email address that says who you are
People are more apt to trust a message with a From line containing information about who you are and where you’re from. This will also prevent your email from being listed as spam and from ending in the junk email folder.
- The landing page should fit the email and the offer
Make sure you are leading your reader to the right destination through the links provided in the message.
People hate wasting their time, and if this happens even once, you stand the risk of losing credibility.
By tailoring your landing page for links, you also make better use of your website to further engage the customer’s interest.
- Motivate newsletter sign up with a freebie or bonus
Offer something in return as an incentive. This could win you a lot of new subscriptions.
- Have good multimedia if you are using it
If you are using audio or video, make sure they are of good quality and can be accessed easily.
- Reply to requests within 24 hours
This is basically common courtesy but it pays to be recalled. Ensuring prompt replies show you care and value your customers.
- Email should be service oriented, not marketing oriented as with paper
Your aim through email marketing is to inform and provide an ‘easy’ access to your company.
- Customize so it doesn’t look like spam
Make sure your message is unique in its content and format so it isn’t brushed off as spam.
- Offer user control if possible
Wherever possible, give your reader the opportunity to tailor your communications to him. People are most apt to listen to the information they have asked for.
- Provide contact information for you
Always provide a way of contacting you. The signature in emails is one of your greatest effective email marketing assets.
By making use of these email marketing tips, you should be able to create a successful and effective email marketing campaign.
Matt Henderson, owner of MyOnlineSuccess.com, is an affiliate marketing guide and coach for beginners. To learn how you can start your own online business visit http://www.myonlinesuccess.com
Tel-domains are an important part of every company’s strategy for the following reasons: 1 – tel-domains playa fundamentally different role than a traditional .com,.net,….Tel-Domains have a very specific and unique content, and are published in a different format and medium (DNS instead of Web). Therefore, Google and other search engines will want to index .tel-domains content in addition to .com content, and will not penalize a company for having both com-domains and tel-domains, as opposed to those that multiply websites under .com, .biz, .co.uk, etc.. This will give companies double presence, with both a .com- and a .tel-domain. 2 – The tel-domains data are fully structured, and therefore very easily readable and understandable by search engine crawlers, as opposed to standard web page content that needs advanced parsing algorithms that often misunderstand the content (reading a fax number as a main number, for example). 3 – Communications content of tel-domains are very easy to maintain, and can be updated at significantly shorter intervals than .com informational content. This gives search engines more incentive to re-index tel-domains content at shorter intervals as well. 4 – Local search engines will index by preference tel-domains data thanks to focus of tel-domains on communications and location information. Hans-Pete Oswald www.domainregistry.de Video Rating: 5 / 5
Seven Practical Start-Up Tips For Potential Dayspa Owners
The Spa business is tough. It’s competitive. It’s expensive to start up and it can be difficult to make a sizable profit from your Spa business once you’ve opened doors. Here are seven practical tips to help you get ahead in the Spa industry before you’ve even opened doors!
1.Figure out a Business Plan before you purchase your Spa.
If you have never owned a business before, make sure you have a sound Business Plan before going ahead. Business Plans can be easily downloaded from the internet for free so Google “Business Plans” and choose one that best speaks to your needs and assists you in seeing the bigger picture.
For example…
-Research your Target Market and get an understanding of your potential client’s needs and desires when visiting a Dayspa.
-Decide if you’re going to specialise and understand the advantages and disadvantages of specialising. For example, perhaps you would like to open up a male only Spa or a womens only Spa.
-Understand the Competition. Who they, where they are situated and what they are offering. Sign up to their monthly newsletters to see what specials they are running and have treatments at their establishments. You never know, it could give you a few ideas on how to make your spa unique.
-Research how the Spa market is doing in the current economic climate and which geographic area is most likely to bring you the most traffic to your business. If possible, have meetings with a few existing Spa owners to understand expenditure (start-up and monthly overheads) vs. potential revenue as well as any other potential hidden costs you may not be aware of.
2. Figure out a Marketing Plan before you purchase your Spa.
Once you have your Business Plan in hand and decide to go ahead, make sure that you have a Marketing Plan. I’ve seen so many businesses who are owned or managed by people who still work via fax! It is unacceptable in today’s world to work in the dark ages, so get yourself a computer and get informed. If you don’t have a marketing background, employ a part-time or full time marketing manager or consultant to assist you.
You should decide on a start-up and a monthly marketing budget and this person -or yourself – should work within this allocated budget. You can waste a lot of money on the wrong marketing tools, so be sure to do it right. If you would like a few marketing tips, please do a search in this ezine directory for another of my articles titled “Inexpensive Marketing Tips for Dayspa Owners”.
3. Find the right Location
After you have done the above the next step is finding the right location for your business. This is crucial. I have visited many Spas over the years, some in great locations and some in terrible locations and it really does make a huge difference as to whether your Spa business will fail outright, just tick over or make a huge profit. If people feel unsafe they are never going to come back! And no, you don’t have to be situated in the best hotel in town to get business, but a location that has a high traffic volume in a nice, safe, beautiful area definitely helps.
For example, an ideal location would be on a main road where signage can be visible from the road, or in an established hotel, resort or housing estate.
Alternatively you could choose a Wellness Centre or shopping centre where regular customers already frequent. Rental can be high in shopping centres, however, so another option would be to purchase a house with business rights in a central location or on a main road and in this way you would be investing in property as well as building a business, both of which could be sold at a profit over time. 4. Ambience – get some!
Once you have your ideal location, invest in atmosphere! Decor is important and will make a lasting impression on your clients, most of who will return if they feel comfortable and impressed with your venue. Don’t make decor the key focus of your business but definitely include the following:-
- Soft Lighting. Soft lighting is important as are candles and sound and scent.
- Music. Play relaxing music in the treatment rooms and through out the Spa. I once had a massage in a room where there was no music and the clock was ticking very loudly. Needless to say I couldn’t wait to get out of there and definitely didn’t find the experience relaxing!
- Smell. Make sure your Spa smells nice… smelly towels are definitely a no-no so be sure to wash your towels after every treatment and take care of general cleanliness. A nice smelling candle or incense or spray in the foyer and rooms also goes a long way to enticing your customers to re-visit your Dayspa.
5. Employ expert Therapists
Even more important than good decor is good staff. Do not skimp on finding the best therapists. People will not return to your Spa if they have not had a good treatment believe me. And they more than likely won’t complain to you, but they’ll tell all their friends about the awful experience they had.
Pay your staff well, incentivise them on sales of beauty products and send them on training courses to keep them skilled and motivated. Also check up on them regularly to see that their quality is not slipping.
Encourage your clients to fill out performance sheets after their treatments and act on any negative feedback. I know of a Spa who only hires therapists who have been therapists for more than five years and they really do offer amazing treatments and as a result, I’m a regular customer.
6. Sell Product
Selling beauty products such as a Facial range or a Cosmetic range will yield good revenue from commission. Do the research (from your potential clients as to what they want to use on their faces and bodies, as well as product houses for prices, distribution etc) and invest in good quality products that your clients can purchase from your Spa.
Incentivise your staff to sell products by offering them commission on sales and see the products fly out the door.
7. Do something different – there are hundreds of Spas out there!
Have something in your Dayspa that people talk about. Either offer a unique therapy that no-one else has heard of, or have some kind of structural “WOW” that people talk about.
For example, I once saw a Spa with a relaxation area that was dimly lit with what seemed like millions of “stars” on the roof. The relaxation area had wonderful reclining chairs with blankets you could wrap yourself in under the stars. It was simply stunning and certainly something I told all my friends about.
I hope you have found these tips useful. It takes courage to open your own business so take heed of the above tips and then go for it!
Written by Tricia Cook, Founder and Director of www.wellnessfinds.co.za, South Africa’s premier online directory, online shopping mall and booking service for the Spa and Wellness Industry. For similar articles, please send a mail to trish.cook@wellnessfinds.co.z and I will mail you with other entrepreneurial and related information.
First we should know that success is not a destiny but it’s a choice. Life is choices. People who are truly alive are those who have the courage. Yes the courage to move. Humans who do not have the courage not people who live, but a wandering corpse. Nothing but a robot to follow the program without any thought to act in something with her mind.
